How to install startups-page-generator
npx skills add https://github.com/kostja94/marketing-skills --skill startups-page-generatorFull instructions (SKILL.md)
Source of truth, from kostja94/marketing-skills.
name: startups-page-generator description: When the user wants to create, optimize, or audit a startups, education, or special program page. Also use when the user mentions "startups program," "for startups," "education discount," "student plan," "for students," or "special pricing." For education discounts, use education-program. metadata: version: 1.0.1
Pages: Startups / Education
Guides startups and education program pages that offer special pricing or benefits. Targets founders, early-stage teams, students, and educators. Common for SaaS, dev tools, and productivity apps. For channel strategy (discount structure, verification, placement), see education-program.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for product, pricing, and eligibility.
Identify:
- Program type: Startups, education, nonprofit, incubator
- Offer: Discount, free tier, credits, extended trial
- Eligibility: Criteria (revenue, team size, .edu, etc.)
- Primary goal: Sign up, apply, contact
Page Structure
| Section | Purpose |
|---|---|
| Headline | "Built for Startups" or "Free for Students" |
| Value | Why this program; what they get |
| Eligibility | Who qualifies; how to verify |
| Offer | Discount %, free months, credits |
| Proof | Startups/students who use us |
| CTA | Apply, get started, claim offer |
Best Practices
Eligibility
- Clear criteria: "Pre-seed to Series A" or ".edu email"
- Verification: Application, form, or self-serve
- Abuse prevention: Limit per company; revoke if ineligible
Messaging
- Empathy: "We've been there"; "Grow with us"
- Social proof: "X startups use [Product]"
- Urgency: Limited spots; apply by date (if applicable)
Conversion
- Low friction: Short form; or instant with .edu
- Follow-up: Email sequence for applicants
- Link to pricing: Full pricing for reference
Placement: When Standalone vs Embed
| Approach | When |
|---|---|
| Embed in pricing | Student as tier or block; no separate page; single decision point |
| Registration flow | When discount applies at signup, registration is P0; pricing page P1 |
| Standalone page | /education, /student-discount; when SEO or ad landing needed; avoid if persona "for students" already exists |
Output Format
- Headline and value proposition
- Eligibility criteria
- Offer details
- Application flow
- Internal links (pricing, features)
- SEO metadata
Related Skills
- education-program: Student/education discount channel; verification, placement, discount structure
- discount-marketing-strategy: Startups/education discount programs; campaign design
- pricing-page-generator: Link to full pricing; program as special tier; Special programs section
- landing-page-generator: Startups page is a landing page
- use-cases-page-generator: "For startups" use case
- customer-stories-page-generator: Startup case studies
Related skills
More from kostja94/marketing-skills and the wider catalog.
status-page-generator
When the user wants to create, optimize, or structure a status page. Also use when the user mentions "status page," "status.yourdomain.com," "uptime," "service health," "incident page," or "system status." For incident comms, use public-relations.
tab-accordion
When the user wants to add or optimize tab or accordion components for content organization. Also use when the user mentions "tab component," "accordion," "expandable content," "collapsible sections," "tabbed content," "FAQ accordion," "how-to tabs," "horizontal tabs," "vertical accordion," "content in tabs," "hidden content SEO," "details summary," or "disclosure widget." For FAQ content, use faq-page-generator. For HowTo step sections (schema, placement), use howto-section-generator.
template-page-generator
When the user wants to design template pages—aggregation (gallery/hub) or detail (individual template). Also use when the user mentions "template page," "template gallery," "template hub," "template detail page," "template marketplace," "programmatic template," "CMS templates," "design templates," "vibe coding templates," "UI templates," "template for users to use," or "template + data pages." For SEO-at-scale strategy (data-driven URL sets), use programmatic-seo.
terms-page-generator
When the user wants to create, optimize, or structure Terms of Service page. Also use when the user mentions "terms of service," "terms and conditions," "terms of use," "user agreement," "ToS," "legal terms," "service agreement," or "terms page." For legal overview page, use legal-page-generator.
testimonials-generator
When the user wants to add, optimize, or design customer testimonials, reviews, or case study sections. Also use when the user mentions "testimonials," "reviews," "customer quotes," "social proof," "case studies," "testimonial section," "customer reviews," "review schema," "testimonial design," or "social proof section." For case studies page, use customer-stories-page-generator.
tiktok-ads
When the user wants to set up, optimize, or manage TikTok Ads. Also use when the user mentions "TikTok Ads," "TikTok for Business," "TikTok Pixel," "Events API," "TikTok Spark Ads," or "TikTok video ads." For organic TikTok, use tiktok-captions.