How to install startups-page-generator
npx skills add https://github.com/kostja94/marketing-skills --skill startups-page-generatorFull instructions (SKILL.md)
Source of truth, from kostja94/marketing-skills.
name: startups-page-generator description: When the user wants to create, optimize, or audit a startups, education, or special program page. Also use when the user mentions "startups program," "for startups," "education discount," "student plan," "for students," or "special pricing." For education discounts, use education-program. metadata: version: 1.0.1
Pages: Startups / Education
Guides startups and education program pages that offer special pricing or benefits. Targets founders, early-stage teams, students, and educators. Common for SaaS, dev tools, and productivity apps. For channel strategy (discount structure, verification, placement), see education-program.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for product, pricing, and eligibility.
Identify:
- Program type: Startups, education, nonprofit, incubator
- Offer: Discount, free tier, credits, extended trial
- Eligibility: Criteria (revenue, team size, .edu, etc.)
- Primary goal: Sign up, apply, contact
Page Structure
| Section | Purpose |
|---|---|
| Headline | "Built for Startups" or "Free for Students" |
| Value | Why this program; what they get |
| Eligibility | Who qualifies; how to verify |
| Offer | Discount %, free months, credits |
| Proof | Startups/students who use us |
| CTA | Apply, get started, claim offer |
Best Practices
Eligibility
- Clear criteria: "Pre-seed to Series A" or ".edu email"
- Verification: Application, form, or self-serve
- Abuse prevention: Limit per company; revoke if ineligible
Messaging
- Empathy: "We've been there"; "Grow with us"
- Social proof: "X startups use [Product]"
- Urgency: Limited spots; apply by date (if applicable)
Conversion
- Low friction: Short form; or instant with .edu
- Follow-up: Email sequence for applicants
- Link to pricing: Full pricing for reference
Placement: When Standalone vs Embed
| Approach | When |
|---|---|
| Embed in pricing | Student as tier or block; no separate page; single decision point |
| Registration flow | When discount applies at signup, registration is P0; pricing page P1 |
| Standalone page | /education, /student-discount; when SEO or ad landing needed; avoid if persona "for students" already exists |
Output Format
- Headline and value proposition
- Eligibility criteria
- Offer details
- Application flow
- Internal links (pricing, features)
- SEO metadata
Related Skills
- education-program: Student/education discount channel; verification, placement, discount structure
- discount-marketing-strategy: Startups/education discount programs; campaign design
- pricing-page-generator: Link to full pricing; program as special tier; Special programs section
- landing-page-generator: Startups page is a landing page
- use-cases-page-generator: "For startups" use case
- customer-stories-page-generator: Startup case studies
Related skills
More from kostja94/marketing-skills and the wider catalog.
copywriting
When the user wants to write or optimize short-form marketing copy—headlines, CTAs, ad copy, landing page copy, email copy. Also use when the user mentions "copywriting," "headline," "CTA copy," "ad copy," "landing page copy," "sales copy," "conversion copy," "PAS," "AIDA," "BAB," "copy formula," or "differentiation." For long-form article bodies (blog posts, guides), use article-content.
linkedin-posts
When the user wants to create LinkedIn post copy or optimize for LinkedIn. Also use when the user mentions "LinkedIn post," "LinkedIn article," "professional post," "post to LinkedIn," "LinkedIn content," "LinkedIn copy," "B2B LinkedIn," "LinkedIn engagement," "LinkedIn feed," "share box," "document post," "poll," "Newsletter," "reshare," or "LinkedIn marketing." For LinkedIn ads, use linkedin-ads.
youtube-seo
When the user wants to optimize YouTube videos for search, create video descriptions, or improve channel visibility. Also use when the user mentions "YouTube SEO," "YouTube description," "YouTube tags," "YouTube thumbnail," "YouTube title," "YouTube channel," or "video SEO." For YouTube ads, use youtube-ads.
tiktok-captions
When the user wants to create TikTok video captions, scripts, or optimize for TikTok. Also use when the user mentions "TikTok post," "TikTok caption," "TikTok video," "post to TikTok," "TikTok script," "TikTok content," "TikTok copy," "TikTok hashtags," or "TikTok marketing." For TikTok ads, use tiktok-ads.
video-marketing
When the user wants to plan video marketing, create video scripts, or optimize for short-form or long-form video. Also use when the user mentions "video marketing," "video script," "short-form video," "long-form video," "TikTok script," "Reels script," "YouTube script," "video hook," or "video content strategy." For on-site video SEO, use video-optimization.
meta-ads
When the user wants to set up, optimize, or manage Meta (Facebook/Instagram) Ads. Also use when the user mentions "Meta Ads," "Facebook Ads," "Instagram Ads," "Meta Pixel," "Conversions API," "Advantage+," "lookalike audience," or "Meta retargeting." For landing pages, use landing-page-generator.