How to install twitter-cards
npx skills add https://github.com/kostja94/marketing-skills --skill twitter-cardsFull instructions (SKILL.md)
Source of truth, from kostja94/marketing-skills.
name: twitter-cards description: When the user wants to add or optimize Twitter Card metadata for X (Twitter) link previews. Also use when the user mentions "Twitter Card," "twitter:card," "twitter:image," "twitter:title," "X preview," or "tweet preview." For Facebook/LinkedIn previews, use open-graph. metadata: version: 1.1.0
SEO On-Page: Twitter Cards
Guides implementation of Twitter Card meta tags for X (Twitter) link previews. Twitter falls back to Open Graph if Twitter-specific tags are missing; add both for best results.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Scope (Social Sharing)
- Twitter Cards: X-specific meta tags; control how links appear when shared on X/Twitter
Card Types
| Type | Use case |
|---|---|
| summary | Small card with thumbnail |
| summary_large_image | Large prominent image (recommended; 1200×675px) |
| app | Mobile app promotion |
| player | Video/audio content |
Recommended Tags (summary_large_image)
<meta name="twitter:card" content="summary_large_image">
<meta name="twitter:title" content="Your Title">
<meta name="twitter:description" content="Your description">
<meta name="twitter:image" content="https://example.com/image.jpg">
<meta name="twitter:site" content="@yourusername">
<meta name="twitter:creator" content="@authorusername">
<meta name="twitter:image:alt" content="Alt text for image">
| Tag | Guideline |
|---|---|
| twitter:card | Required; summary_large_image for most pages |
| twitter:title | Max 70 chars; concise title |
| twitter:description | Max 200 chars; summary |
| twitter:image | Absolute URL; unique per page |
| twitter:site | @username of website |
| twitter:creator | @username of content creator |
| twitter:image:alt | Alt text; max 420 chars; accessibility |
Image Requirements
| Item | Guideline |
|---|---|
| Aspect ratio | 2:1 |
| Minimum | 300×157 px |
| Recommended | 1200×675 px |
| Max | 4096×4096 px |
| File size | Under 5MB |
| Formats | JPG, PNG, WebP, GIF (first frame only); SVG not supported |
Common Mistakes
- Missing Twitter Card tags (Twitter won't display images properly without them)
- Using relative image URLs instead of absolute https://
- Images too small or wrong aspect ratio
- Title/description too long (gets truncated)
Implementation
Next.js (App Router)
export const metadata = {
twitter: {
card: 'summary_large_image',
title: '...',
description: '...',
images: ['https://example.com/twitter.jpg'],
site: '@yourusername',
creator: '@authorusername',
},
};
HTML (generic)
<meta name="twitter:card" content="summary_large_image">
<meta name="twitter:title" content="Your Title">
<meta name="twitter:description" content="Your description">
<meta name="twitter:image" content="https://example.com/image.jpg">
<meta name="twitter:site" content="@yourusername">
<meta name="twitter:image:alt" content="Alt text">
Testing
- X (Twitter): Card Validator
Related Skills
- social-share-generator: Share buttons use Twitter Cards for X previews when users share; Cards must be set for share buttons to show proper previews
- open-graph: OG tags; Twitter falls back to OG if Twitter tags missing
- title-tag: Title tag often mirrors twitter:title
- meta-description: Meta description often mirrors twitter:description
- page-metadata: Hreflang, other meta tags
- twitter-x-posts: X post copy and engagement (different from link previews)
- twitter-card-image-generator: Programmatic Twitter Card image generation — 1200×675px, 2:1 ratio, player card posters, dark mode adaptations for ~40% of X users, timeline-safe zone design for mobile 1:1 crop, all 6 visual styles from og-image-generator. This skill covers how to SET the twitter:image tag; twitter-card-image-generator covers how to CREATE the image.
Related skills
More from kostja94/marketing-skills and the wider catalog.
copywriting
When the user wants to write or optimize short-form marketing copy—headlines, CTAs, ad copy, landing page copy, email copy. Also use when the user mentions "copywriting," "headline," "CTA copy," "ad copy," "landing page copy," "sales copy," "conversion copy," "PAS," "AIDA," "BAB," "copy formula," or "differentiation." For long-form article bodies (blog posts, guides), use article-content.
linkedin-posts
When the user wants to create LinkedIn post copy or optimize for LinkedIn. Also use when the user mentions "LinkedIn post," "LinkedIn article," "professional post," "post to LinkedIn," "LinkedIn content," "LinkedIn copy," "B2B LinkedIn," "LinkedIn engagement," "LinkedIn feed," "share box," "document post," "poll," "Newsletter," "reshare," or "LinkedIn marketing." For LinkedIn ads, use linkedin-ads.
youtube-seo
When the user wants to optimize YouTube videos for search, create video descriptions, or improve channel visibility. Also use when the user mentions "YouTube SEO," "YouTube description," "YouTube tags," "YouTube thumbnail," "YouTube title," "YouTube channel," or "video SEO." For YouTube ads, use youtube-ads.
tiktok-captions
When the user wants to create TikTok video captions, scripts, or optimize for TikTok. Also use when the user mentions "TikTok post," "TikTok caption," "TikTok video," "post to TikTok," "TikTok script," "TikTok content," "TikTok copy," "TikTok hashtags," or "TikTok marketing." For TikTok ads, use tiktok-ads.
video-marketing
When the user wants to plan video marketing, create video scripts, or optimize for short-form or long-form video. Also use when the user mentions "video marketing," "video script," "short-form video," "long-form video," "TikTok script," "Reels script," "YouTube script," "video hook," or "video content strategy." For on-site video SEO, use video-optimization.
meta-ads
When the user wants to set up, optimize, or manage Meta (Facebook/Instagram) Ads. Also use when the user mentions "Meta Ads," "Facebook Ads," "Instagram Ads," "Meta Pixel," "Conversions API," "Advantage+," "lookalike audience," or "Meta retargeting." For landing pages, use landing-page-generator.