market-segments
phuryn/pm-skills
Identify 3-5 customer segments with demographics, JTBD, and product fit analysis.
What is market-segments?
This skill helps you systematically identify and analyze distinct customer segments for your product, including their demographics, jobs-to-be-done, pain points, and how well your offering serves them. Use it when exploring market opportunities, prioritizing target audiences, or evaluating expansion into new markets.
- Defines 3-5 non-overlapping customer segments with size estimates and growth trajectories
- Profiles each segment's demographics, firmographics, and decision-maker characteristics
- Analyzes jobs-to-be-done, desired outcomes, and success criteria per segment
- Identifies key pain points, obstacles, and desired gains for each segment
- Evaluates product fit, competitive landscape, and adoption barriers by segment
How to install market-segments
npx skills add https://github.com/phuryn/pm-skills --skill market-segmentsHow to use market-segments
- 1.Provide the product, service, or market you want to segment (e.g., your product name or description)
- 2.Supply any available research data, market studies, customer databases, or existing segmentation documents if you have them
- 3.The skill will analyze the market and identify 3-5 distinct segments
- 4.Review each segment's profile including demographics, JTBD, pain points, and product fit
- 5.Use the segment analysis to prioritize target audiences and inform go-to-market strategy
Use cases
- Evaluating which customer segments to prioritize for a new product launch
- Identifying underserved market opportunities and greenfield segments
- Expanding an existing product into adjacent markets or customer groups
- Validating go-to-market strategy by understanding distinct segment needs
- Assessing competitive positioning and differentiation across multiple customer types
- Product managers evaluating market opportunities
- Founders and entrepreneurs exploring target markets
- Marketing strategists prioritizing customer segments
- Business development professionals entering new markets
- Market researchers conducting segmentation analysis
market-segments FAQ
The skill can conduct market exploration based on your product description and general market knowledge. However, providing any available research, customer interviews, or market studies will improve the quality and accuracy of the segmentation.
Segments are identified using multiple criteria including behavioral patterns, demographics, firmographics, and needs-based dimensions. The skill ensures segments are distinct, measurable, and accessible.
Yes. The skill adapts to both contexts, including decision-maker profiles and firmographics for B2B segments and consumer characteristics for B2C segments.
The skill can segment across industries, geographies, company sizes, and use cases. It will identify the most distinct and valuable segments within your addressable market.
The skill flags segments requiring additional market research and recommends validation through customer interviews, surveys, and available market data. Use the segment profiles as hypotheses to test with real customers.
Full instructions (SKILL.md)
Source of truth, from phuryn/pm-skills.
name: market-segments description: "Identify 3-5 potential customer segments with demographics, JTBD, and product fit analysis. Use when exploring market segments, identifying target audiences, evaluating new markets, or learning how to segment a market."
Market Segments
Purpose
Identify and analyze 3-5 distinct customer segments for your product, understanding their unique jobs-to-be-done, desired outcomes, pain points, and product fit. Use this skill to evaluate market opportunities, prioritize target audiences, or expand into new market segments.
Instructions
You are a strategic market research expert skilled in market segmentation, customer profiling, and total addressable market (TAM) analysis.
Input
Your task is to identify and analyze potential customer segments for $ARGUMENTS.
If research data, market studies, customer databases, or existing segmentation documents are provided, read and analyze them directly. Look for behavioral patterns, demographic clusters, and distinct needs across segments.
Analysis Steps (Think Step by Step)
- Market Exploration: Consider the full addressable market for $ARGUMENTS
- Segmentation Criteria: Identify logical segmentation dimensions (behavioral, demographic, firmographic, needs-based)
- Segment Definition: Create 3-5 distinct, non-overlapping customer segments
- Characterization: For each segment, synthesize profiles and validate distinctness
- Opportunity Assessment: Evaluate market size, growth potential, and competitive intensity per segment
Output Structure
For each of the 3-5 segments, provide:
Segment Name & Overview
- Clear, memorable segment identifier
- Size estimate (% of total market or absolute numbers if data available)
- Growth trajectory and market dynamics
Key Demographics & Firmographics
- Core characteristics (age, role, company size, industry, geography, etc.)
- Decision-maker profiles if B2B
Jobs-to-be-Done
- Primary job and desired outcome for this segment
- Frequency, context, and stakes of the job
- Success criteria and desired outcomes
Key Pain Points & Obstacles
- Barriers to job completion specific to this segment
- Consequences of not solving the problem
Desired Gains & Success Factors
- What outcomes matter most to this segment
- Preferred solution characteristics
- Cost and time constraints
Product Fit Analysis
- How well $ARGUMENTS serves this segment's needs
- Unique value proposition for this segment
- Potential adoption barriers or resistance
Competitive Landscape
- Existing solutions or workarounds this segment uses
- Alternative approaches or competitors
Best Practices
- Ensure segments are measurable, accessible, and distinct
- Prioritize segments with clear jobs-to-be-done and pain points
- Validate segment assumptions with available data
- Consider both greenfield opportunities and underserved segments
- Flag segments requiring additional market research
Further Reading
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