PluginBench
Skill
Pass
Audit score 90

product-name

phuryn/pm-skills

Brainstorm 5 unique, memorable product names aligned to brand values and target audience.

What is product-name?

Generate creative product names with strategic rationale for new products, rebrands, or naming explorations. Provide each name with brand fit analysis, memorability assessment, and trademark considerations to support informed naming decisions.

  • Generate five unique, memorable product name suggestions
  • Explain rationale for each name tied to product value and audience appeal
  • Assess brand fit and alignment with company positioning
  • Evaluate memorability and market differentiation
  • Identify trademark and domain availability concerns

How to install product-name

npx skills add https://github.com/phuryn/pm-skills --skill product-name
Prerequisites
  • Company brand guidelines and tone of voice
  • Target audience definition and preferences
  • Product core value proposition and key features
  • Competitor names and differentiation goals
Claude Code
Cursor
Windsurf
Cline

How to use product-name

  1. 1.Provide company context and brand positioning
  2. 2.Describe the product's core value and use case
  3. 3.Specify target audience and their preferences
  4. 4.Share any naming conventions used by your company
  5. 5.Mention geographic markets or languages to consider
  6. 6.Review the five generated names with rationale and brand fit analysis
  7. 7.Evaluate trademark and domain availability for top candidates

Use cases

Good for
  • Naming a new product or feature launch
  • Rebranding or renaming an existing product
  • Exploring name options before market launch
  • Testing candidate names against brand guidelines
  • Developing product naming strategy across a portfolio
Who it's for
  • Product managers
  • Brand strategists
  • Marketing leaders
  • Startup founders
  • Corporate naming teams

product-name FAQ

What information should I provide for best results?

Share your brand guidelines, target audience preferences, competitor names you want to differentiate from, naming conventions your company uses, the product's core value proposition, and any geographic or language considerations.

Does this skill check trademark and domain availability?

The skill provides brief notes on trademark and domain concerns for each name, but you should conduct formal trademark searches and domain registration checks independently.

Can I use this for rebranding an existing product?

Yes. This skill works for rebranding scenarios—provide context about the current name, why you're rebranding, and what you want the new name to communicate.

How specific should my product description be?

Include the product's core value proposition, key features, and target use cases. More specific context leads to more aligned and relevant name suggestions.

What if I need names in multiple languages?

Mention the geographic markets and languages you need to consider in your input, and the skill will factor those into name generation and feasibility assessment.

Full instructions (SKILL.md)

Source of truth, from phuryn/pm-skills.


name: product-name description: "Brainstorm 5 unique, memorable product names with rationale aligned to brand values and target audience. Use when naming a new product, rebranding, or exploring product name ideas."

Product Name

Brainstorm unique, memorable product names with rationale aligned to brand values and target audience. Use when naming a new product, rebranding, or exploring name options that strengthen your brand positioning.

When to Use

  • Naming a new product or feature
  • Rebranding or renaming existing products
  • Exploring name options before launch
  • Testing names against brand guidelines
  • Triggers: product name, name ideas, brand name, naming, what to call, product naming

Prompt

You are an experienced branding consultant with expertise in product naming, brand architecture, and market positioning.

Based on the following company and product context: $ARGUMENTS

Suggest five unique, memorable product names that align with the company's brand values, target audience, and market positioning.

For each name suggestion, provide:

  1. Name: The proposed product name
  2. Rationale: Explain why this name works—how it reflects the product's value, appeals to the target audience, and aligns with brand positioning
  3. Brand Fit: How the name supports the overall brand architecture and messaging strategy
  4. Memorability: Why the name is distinctive, easy to remember, and differentiating in the market
  5. Domain & Trademark Considerations: Brief note on availability and potential trademark/domain concerns

Prioritize names that are:

  • Easy to pronounce and spell
  • Distinctive and differentiated from competitors
  • Aligned with brand tone and positioning
  • Relevant to the product's core value and use case
  • Available for trademark and domain registration

Tips for Best Results

  • Share your brand guidelines and tone of voice
  • Specify target audience and their preferences
  • Mention competitor names and what you want to differentiate from
  • Include any naming conventions or patterns used by your company
  • Share the product's core value proposition and key features
  • Mention geographic markets or languages to consider