swot-analysis
phuryn/pm-skills
Identify strengths, weaknesses, opportunities, and threats with strategic recommendations for competitive positioning.
What is swot-analysis?
Conduct a structured SWOT analysis to evaluate internal capabilities and external market factors impacting product or business success. Use this when performing strategic assessment, competitive analysis, or assessing organizational positioning against competitors and market dynamics.
- Identifies 5-7 internal strengths including capabilities, brand, customer relationships, and competitive advantages
- Lists 5-7 internal weaknesses such as resource constraints, technology gaps, and operational limitations
- Maps 5-7 external opportunities including market growth, technological advances, and competitive gaps
- Flags 5-7 external threats such as competitor emergence, regulatory changes, and market disruption
- Cross-references analysis to reveal strategic insights and vulnerability patterns
- Develops 3-5 actionable strategic recommendations with assigned owners and success metrics
How to install swot-analysis
npx skills add https://github.com/phuryn/pm-skills --skill swot-analysis- Product description and current state
- Competitive landscape and market context
- Company capabilities, resources, and constraints
- Market trends and industry dynamics
How to use swot-analysis
- 1.Gather input: product details, competitive landscape, company capabilities, market trends, and customer feedback
- 2.Identify 5-7 strengths by analyzing internal competitive advantages and capabilities
- 3.List 5-7 weaknesses by honestly assessing resource gaps and operational limitations
- 4.Map 5-7 opportunities by evaluating external market dynamics and emerging trends
- 5.Flag 5-7 threats by assessing external risks and competitive pressures
- 6.Cross-reference the four quadrants to identify strategic insights and vulnerability patterns
- 7.Develop 3-5 strategic recommendations based on how strengths leverage opportunities and weaknesses are mitigated
- 8.Prioritize actions, assign owners, and define metrics to track progress
Use cases
- Evaluating a new product launch against competitive landscape and internal capabilities
- Assessing organizational readiness before entering adjacent markets or segments
- Conducting quarterly strategic reviews to track competitive position and market changes
- Informing product roadmap decisions by identifying which opportunities align with strengths
- Identifying resource gaps and mitigation strategies before market threats materialize
- Product managers planning strategy and roadmap
- Business strategists conducting competitive analysis
- Executive teams evaluating organizational positioning
- Startup founders assessing market fit and competitive viability
- Teams making go/no-go decisions on new initiatives
swot-analysis FAQ
Update quarterly or whenever significant market conditions change, competitive moves occur, or internal capabilities shift.
Compare against both direct competitors and industry standards. Context matters—assess strengths and weaknesses relative to competitive alternatives.
Use SWOT to guide product roadmap prioritization, partnership strategy, resource allocation, and go/no-go decisions on new initiatives.
This signals potential need to pivot strategy, shore up weaknesses to mitigate threats, or consider exiting if competitive position is weak.
Yes—SWOT applies to business units, organizational capabilities, market entry decisions, and any strategic assessment requiring internal-external evaluation.
Full instructions (SKILL.md)
Source of truth, from phuryn/pm-skills.
name: swot-analysis description: "Perform a detailed SWOT analysis — strengths, weaknesses, opportunities, and threats with actionable recommendations. Use when doing strategic assessment, competitive analysis, or evaluating a product or business position."
SWOT Analysis
Metadata
- Name: swot-analysis
- Description: Perform a detailed SWOT analysis for a product. Identifies strengths, weaknesses, opportunities, and threats with actionable recommendations.
- Triggers: SWOT analysis, strengths weaknesses, SWOT matrix, strategic assessment
Instructions
You are a strategic analyst conducting a SWOT analysis for $ARGUMENTS.
Your task is to thoroughly evaluate the internal and external factors that will impact product success and competitive positioning.
Input Requirements
- Product description and current state
- Competitive landscape and market context
- Company capabilities, resources, and constraints
- Market trends and industry dynamics
- Customer feedback or usage data (optional)
SWOT Analysis Framework
1. Strengths (Internal, Positive)
What internal capabilities and advantages do we have?
- Unique capabilities or expertise
- Brand recognition or reputation
- Customer relationships and loyalty
- Technology or IP advantages
- Cost advantages or operational efficiency
- Team talent and experience
- Existing customer base or distribution
2. Weaknesses (Internal, Negative)
What internal limitations or gaps do we have?
- Resource constraints (budget, team size, skills)
- Technology or infrastructure limitations
- Lack of brand awareness or market presence
- Weak customer relationships or high churn
- High cost structure relative to competitors
- Outdated processes or legacy systems
- Dependence on key people or partners
3. Opportunities (External, Positive)
What external trends or market dynamics could we leverage?
- Growing market segments or customer needs
- Technological advances enabling new solutions
- Regulatory changes favoring our approach
- Competitor weaknesses or market gaps
- Partnership or acquisition opportunities
- Expansion into adjacent markets or segments
- Shifting customer preferences or behaviors
4. Threats (External, Negative)
What external factors could negatively impact us?
- Emerging or stronger competitors
- Changing customer preferences or needs
- Technological disruption or obsolescence
- Regulatory changes or compliance risks
- Economic downturns or market contraction
- Supply chain disruptions
- Supplier or partner consolidation
Output Process
- Identify 5-7 strengths (be honest about competitive advantages)
- List 5-7 weaknesses (avoid minimizing; focus on addressable gaps)
- Map 5-7 opportunities (prioritize by market size and alignment)
- Flag 5-7 threats (assess probability and impact)
- Cross-reference analysis for strategic insights:
- How do we leverage strengths to capture opportunities?
- How do we shore up weaknesses to mitigate threats?
- Which opportunities can overcome weaknesses?
- Which threats could exploit weaknesses?
- Develop 3-5 strategic recommendations
- Prioritize actions and owners
- Identify metrics to track progress
Strategic Applications
- Build: Double down on strengths + opportunities
- Defend: Fortify weaknesses + mitigate threats
- Pivot: Explore opportunities that change the competitive dynamic
- Exit: If too many threats and weak competitive position
Notes
- SWOT is internal to external assessment
- Context matters: compare against competitors and industry standards
- Update SWOT quarterly or when market conditions change
- Use SWOT to inform product roadmap, partnerships, and resource allocation
- Opportunities and threats should consider both current and emerging dynamics
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