pinterest-posts
kostja94/marketing-skills
Create and optimize Pinterest Pins with SEO-driven titles, descriptions, and board strategy.
What is pinterest-posts?
Guides Pinterest Pin creation and optimization using long-tail keywords and platform-specific best practices. Use this when creating Pins, optimizing boards, or planning Pinterest content strategy.
- Generate SEO-optimized Pin titles (under 100 chars with primary keyword in first 40 chars)
- Write high-converting Pin descriptions (220–232 chars with keywords, CTAs, and pricing)
- Recommend target boards and optimize board names/descriptions for discoverability
- Provide alt text suggestions to boost impressions and clicks
- Assess content type, goal, and board placement for maximum distribution
How to install pinterest-posts
npx skills add https://github.com/kostja94/marketing-skills --skill pinterest-postsHow to use pinterest-posts
- 1.Provide content type (product, recipe, tutorial, inspiration) and your goal (traffic, sales, signups)
- 2.Share the primary keyword or topic for the Pin
- 3.Specify the target board or let the skill recommend one
- 4.Receive optimized title, description, board recommendation, and alt text
Use cases
- Creating product Pins with pricing and CTAs to drive sales
- Optimizing recipe or tutorial Pins with long-tail keywords like 'easy fall dinner recipes'
- Planning board strategy and naming conventions for better Pinterest SEO
- Adding alt text to existing Pins to increase impressions by ~25%
- Structuring new content (URL + image + board) for maximum algorithmic reach
- Content creators and bloggers growing Pinterest presence
- E-commerce sellers promoting products via Pins
- Marketing professionals managing Pinterest channels
- Small business owners using Pinterest for traffic and email signups
pinterest-posts FAQ
220–232 characters is optimal, including main keyword + 2–3 related keywords, a clear CTA, and price when relevant.
Including your business name in the first sentence of the title drives 54% higher email signup conversion.
Clear CTAs boost signups by 70% and sales by 6%; including price increases sales by 28%.
Fresh content with new URL + new image + new board gets maximum distribution; alt text adds ~25% more impressions and 123% more clicks.
Long-tail keywords like 'easy fall dinner recipes' perform better than broad terms on Pinterest, which has different search behavior than Google.
Full instructions (SKILL.md)
Source of truth, from kostja94/marketing-skills.
name: pinterest-posts description: When the user wants to create Pinterest Pins, optimize Pin descriptions, or grow Pinterest presence. Also use when the user mentions "Pinterest," "Pin," "Pinterest SEO," "Pinterest description," "Pinterest board," or "Pinterest marketing." For asset specs, use visual-content. metadata: version: 1.0.1
Platforms: Pinterest
Guides Pinterest Pin creation and optimization. Pinterest users search differently than Google; long-tail keywords like "easy fall dinner recipes" perform better than broad terms. Use this skill when creating Pins, optimizing boards, or planning Pinterest content.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.
Identify:
- Content type: Product, recipe, tutorial, inspiration
- Board: Where Pin will be saved first (shapes Pinterest's understanding)
- Goal: Traffic, sales, email signups
Pin Title
| Rule | Guideline |
|---|---|
| Length | Up to 100 chars; first 40 visible in feeds |
| Keyword | Primary keyword in first 40 chars |
| Business name | In first sentence → 54% higher email signup conversion |
Pin Description
| Rule | Guideline |
|---|---|
| Length | 220–232 chars optimal |
| Keywords | Main + 2–3 related; natural placement |
| CTA | Clear, actionable → 70% signup boost, 6% sales lift |
| Price | When relevant → 28% sales increase |
Board SEO
- Board name and description are ranking factors
- First save board shapes Pinterest's content understanding
- Use keywords in board title and description
2025 Algorithm Notes
- Fresh content: New URL + new image + new board = max distribution
- Alt text: Pins with alt text earn ~25% more impressions, 123% more clicks
- Consistency: Keyword-optimized content to relevant boards
Output Format
- Title (under 100 chars)
- Description (220–232 chars)
- Board recommendation
- Alt text suggestion
Related Skills
- content-marketing: Pinterest as channel
- display-ads: Pinterest Ads (if paid)
- visual-content: Cross-channel visual planning; Pinterest Pin specs in context
- url-slug-generator: URL for landing page
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