How to install pinterest-posts
npx skills add https://github.com/kostja94/marketing-skills --skill pinterest-postsFull instructions (SKILL.md)
Source of truth, from kostja94/marketing-skills.
name: pinterest-posts description: When the user wants to create Pinterest Pins, optimize Pin descriptions, or grow Pinterest presence. Also use when the user mentions "Pinterest," "Pin," "Pinterest SEO," "Pinterest description," "Pinterest board," or "Pinterest marketing." For asset specs, use visual-content. metadata: version: 1.0.1
Platforms: Pinterest
Guides Pinterest Pin creation and optimization. Pinterest users search differently than Google; long-tail keywords like "easy fall dinner recipes" perform better than broad terms. Use this skill when creating Pins, optimizing boards, or planning Pinterest content.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read Sections 6 (Keywords), 11 (Content Strategy).
Identify:
- Content type: Product, recipe, tutorial, inspiration
- Board: Where Pin will be saved first (shapes Pinterest's understanding)
- Goal: Traffic, sales, email signups
Pin Title
| Rule | Guideline |
|---|---|
| Length | Up to 100 chars; first 40 visible in feeds |
| Keyword | Primary keyword in first 40 chars |
| Business name | In first sentence → 54% higher email signup conversion |
Pin Description
| Rule | Guideline |
|---|---|
| Length | 220–232 chars optimal |
| Keywords | Main + 2–3 related; natural placement |
| CTA | Clear, actionable → 70% signup boost, 6% sales lift |
| Price | When relevant → 28% sales increase |
Board SEO
- Board name and description are ranking factors
- First save board shapes Pinterest's content understanding
- Use keywords in board title and description
2025 Algorithm Notes
- Fresh content: New URL + new image + new board = max distribution
- Alt text: Pins with alt text earn ~25% more impressions, 123% more clicks
- Consistency: Keyword-optimized content to relevant boards
Output Format
- Title (under 100 chars)
- Description (220–232 chars)
- Board recommendation
- Alt text suggestion
Related Skills
- content-marketing: Pinterest as channel
- display-ads: Pinterest Ads (if paid)
- visual-content: Cross-channel visual planning; Pinterest Pin specs in context
- url-slug-generator: URL for landing page
Related skills
More from kostja94/marketing-skills and the wider catalog.
copywriting
When the user wants to write or optimize short-form marketing copy—headlines, CTAs, ad copy, landing page copy, email copy. Also use when the user mentions "copywriting," "headline," "CTA copy," "ad copy," "landing page copy," "sales copy," "conversion copy," "PAS," "AIDA," "BAB," "copy formula," or "differentiation." For long-form article bodies (blog posts, guides), use article-content.
linkedin-posts
When the user wants to create LinkedIn post copy or optimize for LinkedIn. Also use when the user mentions "LinkedIn post," "LinkedIn article," "professional post," "post to LinkedIn," "LinkedIn content," "LinkedIn copy," "B2B LinkedIn," "LinkedIn engagement," "LinkedIn feed," "share box," "document post," "poll," "Newsletter," "reshare," or "LinkedIn marketing." For LinkedIn ads, use linkedin-ads.
youtube-seo
When the user wants to optimize YouTube videos for search, create video descriptions, or improve channel visibility. Also use when the user mentions "YouTube SEO," "YouTube description," "YouTube tags," "YouTube thumbnail," "YouTube title," "YouTube channel," or "video SEO." For YouTube ads, use youtube-ads.
tiktok-captions
When the user wants to create TikTok video captions, scripts, or optimize for TikTok. Also use when the user mentions "TikTok post," "TikTok caption," "TikTok video," "post to TikTok," "TikTok script," "TikTok content," "TikTok copy," "TikTok hashtags," or "TikTok marketing." For TikTok ads, use tiktok-ads.
video-marketing
When the user wants to plan video marketing, create video scripts, or optimize for short-form or long-form video. Also use when the user mentions "video marketing," "video script," "short-form video," "long-form video," "TikTok script," "Reels script," "YouTube script," "video hook," or "video content strategy." For on-site video SEO, use video-optimization.
meta-ads
When the user wants to set up, optimize, or manage Meta (Facebook/Instagram) Ads. Also use when the user mentions "Meta Ads," "Facebook Ads," "Instagram Ads," "Meta Pixel," "Conversions API," "Advantage+," "lookalike audience," or "Meta retargeting." For landing pages, use landing-page-generator.